Identifying the Business Idea

Once you have decided that starting a spinout company is the right path for you, more needs to be done.

The table below shows a comparison of the services provided under the Founder Driven and Jointly driven routes of Founders Choice™

Imperial Innovations will:

Jointly driven (Enhanced support)

Founder Driven (Basic support)

Find credible sources of information for detailed customer/market analysis and undertake an iterative process of market and customer evaluation. Includes access to the wider Imperial Innovations network including Entrepreneurs in Residence and Technology Venture Partners minicheck
Brainstorm to help determine the initial target markets, competitive advantage in those markets and the commercial rationale to test with customers minicheck
Identify key market metrics and impact on the business proposition minicheck
Work on an iterative process of market and customer evaluation and formulate a technology marketing plan minicheck