An effective approach to sales, marketing
and communications can be the difference between success and failure for new technology start-ups. Innovation Academy: Sales, Communications & Marketing covers key concepts you should understand and implement when starting your company at Imperial College London.
- Learn about the importance and impact of sales and marketing at the early stage of building a business.
- Building a sales and marketing process and culture and how to measure success.
- Hear from teams who have successfully executed marketing and communications plans on start-up budgets
- Explore and understand key sales strategies for start-ups and how they can work for your business
- Learn the fundamental ideas behind communicating your start-up to the world and the strategies you can use to do it
- Key concepts in marketing, sales
andcommunications that will support start-up technology businesses to achieve their goals
Our presenters are a mix of experienced Imperial Innovations staff, entrepreneurs
How to sign up
Sign up for Innovation Academy: Sales, Communications
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Watch: feedback from attendees to our previous Innovation Academy modules